Deciding that eReaders were not a core business focus, in Philips spun off iRex Technologies , a company that has since seen modest success with its B2B sales model for eReaders, and spun off Polymer Vision in Polymer Vision was planning to manufacture its own displays, and use an ODM in Asia for the device manufacturing, with the goal of dominating a new market for pocket-sized eReaders.
The idea that people may want to read on a smaller device than the Kindle and its brethren isn't crazy: In fact, according to Forrester's estimates, combined sales of Kindles and Sony Readers are outstripped by the number of consumers who read books on their iPhones.
The iPhone display isn't optimized for reading like an E Ink screen is, but it's good enough for many consumers. What it means: Even if Polymer Vision had more success funding its initiatives, it would have been a hard sell to convince consumers that buying a pocket-sized reading device was worth it. European consumers, like consumers elsewhere, are using their phones for more than voice and text, and single-use devices like eReaders are a hard sell to a market that gets so much utility from their multi-use phones.
Does this mean that the market for eReaders is limited to Kindle-and-larger devices? We expect to see:. Twitter LinkedIn Facebook Email. More E Ink secondary screens for phones. E Ink already supplies secondary screens for many phones if you have a clamshell phone that shows the data and time on the outside, that may be an E Ink screen. Primary screens need color and a faster refresh rate than E Ink can provide, but perhaps we'll see more usage of secondary displays for activities like reading.
Low-power, fast-refresh, color screens for netbooks, like those made by Pixel Qi an offshoot from One Laptop Per Child with no relation and no similarity to E Ink technology. Pixel Qi demoed its screens jerry-rigged to Acer netbooks at Computex, and is trying to catalyze the market for its displays in the netbook form factor.
Categories B2C Marketing Europe. Subscribe to updates. By checking this box, you are subscribing to our insights newsletter and agree to receive survey invitations and marketing communications. E - Ink Display 2.
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