Shoppers can easily search for multiple objects within a single image, allowing for dynamic discovery journeys and driving AOV. Syte has built the richest lexicon of its kind, housing over 15, fashion, home decor, and jewelry attributes such as color, texture, shape, style, material, occasion, and more and their synonyms.
Syte is super powerful and provides more out of the box capabilities than our previous vendor. We would like to further utilize this advanced technology for the realization of unified commerce. Get an in-depth look at online browsing and buying benchmarks as well as emerging consumer habits in the fashion, jewelry, and home decor sectors in the era of retail recovery.
This playbook for eCommerce product managers gives you three no-fluff cheat sheets to help improve your product detail pages, category pages, as well as your search bar and results page. A unified platform that drives revenue through hyper-personalized, intuitive discovery experiences.
AI-powered solutions that seamlessly connect inspiration to purchase throughout the customer journey. Next-generation tagging and search solutions that enable brands to simplify and enhance site navigation and boost revenue. A suite of innovative personalization solutions that combine real-time behavioral data with visual AI, to predict the products most likely to convert for each shopper.
Connect billions of engaged browsers with hundreds of global brands and retailers. This report dives deep into shopper behavior over the last few months, analyzing more than 2. Creative Images. Search by image or video. Young man shopping for television in electronics store - stock photo. Buy the print. Contact your company to license this image. All Royalty-Free licenses include global use rights, comprehensive protection, simple pricing with volume discounts available.
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So why don't be generous with the number of product images? Why just rely on a single image to get a high conversion rate? Customers inevitably tend to shop around for the most desirable deal so the key to win the sale is having unique, quality product photos for eCommerce websites. This is especially necessary when your product has no discernable price and service difference from your competitors.
Customers highly appreciate the opportunities to examine and evaluate your products to decide whether your product is suitable for them. Some eCommerce sites, which realized the draw of multiple photos long ago, use an average of eight photos on a single product page.
The results are not so surprising: they all succeed in attracting more customers and therefore increasing sales. Moreover, some apparel brands take this rule of thumb to the next level. Take Adidas for example, they use around 28 photos for each of its products on average. For any eCommerce website, what you need to do is to provide your shoppers with an image zoom function to enable customers to zoom any parts of the product images and make smarter decisions.
This is when high-resolution product images are especially important. If you think that ten images per product are too much, be conscious that shoppers prefer to view the products from every angle: front, back, top, bottom, and so on to verify the quality and functionality. Through taking photographs wisely, you may have the chance to demonstrate sufficient information about what a product is plus what it can do. Try attaching a hover effect to product images on your eCommerce homepage.
When a customer runs the cursor over a product, the image will adjust to show either the next image in the list or the image configured in the administration panel. If you own a Magento-based website, you can take a look at our Magento 2 Change Product Image On Hover extension that allows customers to view another image of your product just by hovering over a product from the Catalog Pages. This hover effect helps to win customer attention.
It enhances the user experience and makes browsing products more comfortable. The visitors can instantly view additional images without entering the product pages. The added image revealed when the visitor hovers over the product section can grant important features of available alternatives.
With Magento 2 Change Product Image on Hover, your product images will be swappable in the Homepage, Category Pages, Search Pages,… when customers hover on the current image or the entire product holder. It is also mobile responsive and compatible with many Magento themes from Magentech. Detailed product images for websites are necessary, however, they should be placed in everyday and common situations to expose their function.
For example, headphones are worn on heads to listen to music, not bought to be dropped on glossy white surfaces. You can use a photo of a model wearing headphones as a product image for an eCommerce website. You can display pictures of the target demographic using the product so shoppers can make an even more conscious decision. For example, students are wearing a rucksack designed with cartoon figures, white-collar workers are using a laptop's mouse, When buyers do shopping online, certain shopping experiences and activities are limited.
Businesses always have to come up with innovative and creative ways for customers to explore products. In this 4. How about making a video? It is obvious that videos allow you to disseminate enormously more information than images. Since color is a crucial determinant in the visual appearance of products as well as in brand recognition, color psychology has become vital to eCommerce brands. Up-to-date work in marketing has confirmed that color can be used to express brand personality.
You may not hear this, but the primary color of a product image can have a considerable impact on conversion rates. It is demonstrated that certain colors evoke critical reactions from people. Most electronics like desktops, tablets, and phones are shot with a smooth black background because black expresses security and sophistication. As an online retailer, you can try to leverage user-generated content UGC. It is known as a special form of word-of-mouth marketing.
When we generate product images for a website , there are always several apprehensions about how genuine or realistic the photo is. Imagine your prospective customers are seeing photos and videos of your products that are shared by recently-purchased customers somewhere on social media. Why would someone buy without the ability to imagine herself using it? For example, with a basic blank-background photo of a bed, you obviously can't picture yourself lying on that bed and end up not buying it to furnish your new apartment.
Whether you use people to illustrate product size, shape, color, or product instructions, utilizing photos of people on landing pages regularly boosts conversions. Catching actual, live humans in your product photos is considered one of the most effective product image tips to get more sales because it not only offers shoppers a sense of scale but also representing your target audience.
Online ordering, purchase making, buying goods on internet store website. Beautiful woman in bright yellow sweater and straw hat on pink hold shopping bags happy excited joyful isolated space for text. Worldwide buying online symbols flat icons collection with e-shop basket filling paying home delivery. Seasonal sale discounts. Set of vector shopping icons in black and white with a cart trolley wallet bank card shop store money gift delivery and bar code depicting consumerism and retail purchasing.
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