Products are produced by company plants in Greensboro, NC and in Mexico City, Mexico, which are then distributed to retailers. Secret products are sold in a variety of channels, including supermarkets, drug stores and mass merchandisers.
They are also available through various online retailers. In , Secret was introduced as a cream that was applied with fingers to the underarm area for underarm odor control. In , Secret introduced a roll-on product, with a spray following in During the s and s, TV commercials featured a woman named Katy Winters played by actress Anne Starr Roberts , a pert brunette whose friends all perspired a lot, whereupon she would recommend Secret as the solution to their problem.
The ads were so ubiquitous and repetitious that eventually such comedians as Johnny Carson and George Carlin routinely mocked them. Early product innovations were driven by the principle that men and women may have different needs when it comes to odor protection, but women should never have to compromise on efficacy.
Secret also introduced three new scents: Powder Fresh, Spring Breeze and Sporty Clean, to meet growing consumer demand for a variety of scents. The s brought more innovations with the launch of Ultra Dry and Sheer Dry. These products were proven to provide more strength and protection than previous versions.
Secret continued product line expansion in the new millennium. Starting in , three new scents were added: Ambitious, Genuine and Optimism. In , Secret's scientists developed Secret Flawless, a wetness improvement over the formula featured in their Platinum line. Secret Flawless features proprietary scent renewing technology and movement-activated protection. In , Scent Expressions was launched and featured 11 unique scents. This line of Secret products was designed to meet growing consumer interest in scent-based deodorants.
Also launched was the brand's first waterproof deodorant, Secret Clinical Strength Waterproof. In August, Secret launched 3 body splashes within the Scent Expressions line and 2 body mists within Fresh Effects, the brand's first foray into the non-aerosol body spray form. Our top performers for keeping sweaty underarms dry were antiperspirant deodorants Degree — MotionSense and Secret — Outlast Invisible Solid. We evaluated deodorant application on a scale of one poor to 10 excellent.
This included comfort of the applicator shape, product smoothness, wetness of product upon application and any application-related restrictions. This process resulted in our top choices for comfortable application being Degree — MotionSense and Dove — Advanced Care. We tested all products for noticeable clothing residue by placing a couple of swipes or sprays on both white and black t-shirt fabric.
We then examined these to see if any obvious residue remained, such as yellow on white or white on dark. In general, all roll-ons, gels and sprays left the least amount of noticeable residue. Antiperspirant deodorants all left some residue and were about the same for each one.
The softer, clinical-strength solids left the most residue when placed directly on fabric, but our tester noted that this consistency could easily be rubbed in upon actual skin application. A couple of the natural deodorants left significant, chunky residue, which our tester also noticed sticking to her underarms and clothing throughout the day. Our top choice of antiperspirant deodorant, as well as our selection for best deodorant for women overall, is Degree — MotionSense.
This product combines a strong, sweat-stopping antiperspirant with a pleasantly scented deodorant, providing both excellent moisture and odor control throughout the day. We love the silky texture, well-designed applicator and relatively low cost. While Degree is a good option for all women, it is a particularly great choice for women with active lifestyles. Degree swipes on very smoothly with a nicely shaped solid stick applicator and perfect consistency of product texture — soft enough to go on without any trouble or discomfort, but firm enough to not disintegrate into excessive residue that leaves a mess on your clothing.
With a net weight of 2. We tried the Sexy Intrigue scent, which blends jasmine, rose, amber and vanilla, achieving a light, feminine, seductive result. Degree - MotionSense will protect you from unpleasant body odors and sweaty underarms and will keep you feeling clean and confident all day long.
Degree offers excellent odor- and wetness- control and performs well even under heavy sweating conditions. This is likely due to the active ingredient aluminum zirconium tetrachlorohydrex GLY, which is notable at This is only 0. In other words, you are receiving nearly the same antiperspirant protection that clinical-strength deodorants offer for less than half the price. Also, unlike clinical strength deodorants, there are no restrictions to when and how much to apply, or how often you can use it.
Degree can be applied liberally or reapplied any time you need extra protection, such as before hitting the gym or after showering. Degree may be particularly helpful for active individuals. The company explains that their MotionSense technology involves unique microcapsules that sit on the surface of your skin. When friction from movement breaks these up, additional fragrance is released. In other words, the more you move, the more it protects you from unpleasant body odor. While a couple of our other antiperspirant deodorant finalists, Donna Karan — Cashmere Mist and Secret — Outlast Invisible Solid , were also strong competitors, Degree — MotionSense was outstanding overall in its odor- and wetness-control, smooth texture, comfortable applicator and nice fragrance.
However, if you struggle with excessive perspiration, you may appreciate that advantage. Secret — Clinical Strength Soft Solid performed well in both the odor and wetness control categories. It also has a nice floral scent and the smoothest applicator of all clinical-strength products we tested. Although clinical-strength products are fairly comfortable to apply, application directions are too restrictive for little, if any, performance benefit.
Instructions require bedtime application, not applying directly after a shower and using a mere two clicks of product. The product directions for Secret — Clinical Strength Soft Solid state to apply two clicks of product to underarms at bedtime, which is funneled out through slits across the top of the deodorant stick. This was also the case with Degree — Women Clinical Protection and Dove — Clinical Protection , though the shape of the openings on Secret helped the product go on a little more evenly.
If you sweat heavily, and regular antiperspirants aren't doing the job, Secret - Clinical Strength Soft Solid has the highest level of wetness protection without a prescription. However, upon showering the next morning, the deodorant portion of the product washed off.
That said, no particularly bad odor was noted that day, and wetness was well controlled even during a workout. The active ingredient in Secret is aluminum zirconium trichlorohydrex GLY Both of these active ingredients, along with all aluminum compounds found in antiperspirants, are regulated by the FDA. Twenty percent of both aluminum zirconium trichlorohydrex GYL and aluminum zirconium tetrachlorohydrex GYL is the maximum allowable amount for over-the-counter sale.
Without a prescription, you will not find a stronger antiperspirant. Not only are these ingredients effective for underarm moisture control, they have also been shown to cause less skin irritation than other aluminum-based antiperspirants like aluminum chloride and aluminum chlorohydrate. Although it is the most expensive of the four clinical strength options tested, it is also the largest container, with a net weight of 2.
Our foray into natural deodorant product testing had us feeling a little dubious, but Native quickly caught our attention as being vastly superior to other natural deodorant products. Its sweet, tropical scent and smooth consistency stood out among deodorants, particularly within this category.
Native is an excellent choice for anyone who wants to avoid aluminum-based antiperspirants and still maintain effective deodorant protection. First of all, we noted that it has a significant following online, with over 3, highly favorable reviews for each scent offered at Target. Native is free of aluminum, dyes, parabens, sulfates, and the company never experiments on animals. Native excelled at smoothness of application. The texture felt surprisingly similar to our favorite deodorant overall, Degree — MotionSense.
Other natural deodorants were either too chunky, too hard or too wet. Native, on the other hand, was just right. Eco-friendly, aluminum-free and tropically-scented, Native - Women goes on very smoothly and protects you from body odors all day long. Relative to other natural deodorants tested, Native did a decent job of protecting against body odors throughout the day.
Of course, one of the best natural ways to stay smelling nice is to shower regularly. Check out our reviews for the best shower head. Degree — MotionSense Dry Spray is packaged in a well-designed bottle, offers a fun, sporty scent and provides good wetness and odor protection. This was true of the other spray products we tested.
Degree claims a hour antiperspirant, but we needed to re-apply it after working out. Instead, the sprayer has a built-in lock feature that can be used, for example, when traveling. Generally, we found the quicker access of the capless style to be convenient and, one less thing to lose!
The most effective spray deodorant we tested, Degree provides good odor and wetness protection. Degree sprays on smoothly and evenly. However, when our tester followed its labeling instructions and sprayed it six inches from her skin, a fair amount of product sprayed the surrounding air space, just as the other sprays did. One major benefit of a spray deodorant is that they leave less noticeable residue on either dark or white clothing.
This was the case with all four spray products tested, and they were all comparable on the small amount of residue left behind. Aluminum in this form can be irritating to the skin, cause acne and aggravate razor burn in some individuals. Donna Karan — Cashmere Mist smells heavenly and scored top marks for initial scent. It offers the perfect combination of cleanliness and sexy femininity, with just a hint of baby-powder undertones.
It is effective as both an antiperspirant and deodorant, standing up well to both daily use and rigorous workouts. However, it loses points in applicator comfort. Also, the cap is a twist-off style, as opposed to pop-off, which we found somewhat less convenient. Think of it as an antiperspirant deodorant combined with your favorite perfume.
We found that Secret — Outlast Invisible Solid also did an excellent job for both odor and wetness control and held up well to the workout. It is comfortable and smooth to put on, and the scent — Completely Clean — smells fresh and, well, clean.
Although we slightly preferred the fragrance, texture and bottle style of Degree, Secret is a strong competitor for best antiperspirant deodorant and a smart choice for your daily antiperspirant-deodorant needs. Dove — Advanced Care did the job decently enough, but nothing particularly stood out during testing other than its lovely, smooth texture. The fragrance we tried, Revive, was subtly fruity and perfectly pleasant.
The product line also offers additional scents, such as Beauty Finish and Cool Essentials. A reasonably effective option for anyone who dislikes any type of white deodorant residue on their clothing is Secret — Fresh Clear Gel , which performed very well and left no visible residue on fabric. The applicator has a nice shape, and the product went on smoothly, although the gel initially felt cold and wet on the skin.
The scent we tried, Boho Berry, was appropriately fruity. This may be because it uses a slightly different active ingredient, aluminum zirconium octachlorohydrex GLY 16 percent. This deodorant has a nice, light scent — Shower Clean — and performed well overall on odor and wetness testing.
Like our top deodorant contender, Degree — MotionSense , this product uses MotionSense technology: aluminum zirconium tetrachlorohydrex GLY, but with The applicator, consistency, packaging, ingredients and effectiveness of the product are virtually identical.
Even the scent of Dove — Soothing Chamomile — smells similarly light and floral. One quarter of this product is composed of moisturizers to improve the feel of your underarm skin. As with Degree — Women Clinical Protection, we felt that the slight antiperspirant protection benefit that one may receive from using Dove — Clinical Protection over a standard antiperspirant deodorant did not justify the significantly higher cost.
The only roll-on of the clinical-strength deodorants tested, Certain DRI — Prescription Strength Clinical , goes on wet and once dry, provides moderately effective wetness control. Unlike the other 16 products we evaluated, Certain DRI is unscented. If you have skin sensitivities to fragrances or want to wear perfumes alongside an antiperspirant, this might be a good option for you.
Green Tidings — All Natural has a pasty, almost chunky consistency. The Green Tidings applicator is small and round and generally not as comfortable as a traditionally oval-shaped solid. This deodorant felt gooey and left reside on both black and white material. On the plus side, the fragrance is different than other deodorants: it has a strong lavender scent like you might find in a scented candle.
The company also offers a percent satisfaction guarantee or a full refund. It left the most residue — yellowish in color — of all 17 deodorants we tested. The harsh scent reminded us more of a cleaning product. Next, the roll-on style goes on very wet and not as smoothly as you might expect.
Its gritty consistency jammed up the small applicator and made easy application challenging. Any benefits it may have had for controlling odor and wetness soon wore off, and we felt sticky the entire time wearing it. Like the other sprays, it goes on really wet, leaves very little in the way of residue and scents the air surrounding your armpit. Dove — Dry Spray also sprays on wet but dries quickly. The active ingredient is aluminum chlorohydrate Suave — 24 Hour Protection is another product that smells like baby powder.
Its light and sexy scent, smooth texture, comfortable shape and relatively high concentrate of active ingredient make this product our selection for both best antiperspirant deodorant and best deodorant overall for women. If you perspire especially heavily and are more concerned with the antiperspirant component of a deodorant product, Secret — Clinical Strength Soft Solid might be the way to go.
Keep in mind that there are some application restrictions that may require changing up some long-time habits. It provides good odor and wetness control under most circumstances and is packaged in a nicely designed dispenser. Degree will stop sweat and body odor in its tracks. It's the perfect combination of low-cost, smooth texture and fresh fragrance.
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